USPTO Announces Pilot Program to Allow Amendments to Identifications of Goods and Services

It will now be possible in limited circumstances to amend the goods / services identification in your registered trademark to include goods or services beyond the original scope if "necessary because evolving  technology has changed the manner or medium by which the underlying content or subject matter of the identified products and services are offered for sale or provided to consumers."  This is a big deal because it means that trademark owners potentially can amend their existing registrations to cover new technology, rather than needing to go through the more expensive and drawn out process of filing a completely new trademark application to cover the technologically new method of product or service delivery.  To make such an amendment a petition to the Director will be required. For more information see
www.uspto.gov/sites/default/files/documents/Technology_Evolution_Pilot_Program.docx